SXSW (South by Southwest) is a conference and festival fitting of its own craft beer. I developed a concept for animated beer can graphics based on the idea that the future of packaging might very well be screens. If any place is appropriate for the release of interactive craft beer cans, it’s SXSW.
I used projection mapping to prototype what this would look like on actual beer cans. Unfortunately, due to my access to equipment at the time, the video quality doesn’t quite capture the prototype as I had hoped.