In collaboration with Brenda Baccam, I created a line of sewing supplies predicated on a bulk purchasing model. As sewing hobbyists, we both realized that there is entirely too much packaging involved with craft supplies. We decided to do away with the annoying bubble packaging and create a beautiful, sustainable, and customizable system of purchasing and storing bulk sewing items.
This same model could be used for other similar types of merchandise (art supplies, toys, etc.).