Since my position at Iowa State University College of Agriculture and Life Sciences requires the ability to set up a booth at a trade show on short notice, I created dynamic massage-driven graphics that could be easily applied to different types of marketing vehicles, but for this purpose, to an event display. When I started at Iowa State’s College of Agriculture and Life Sciences, there was no college identity system. I have been working towards creating a cohesive look for the college as an integral part of the overall Iowa State visual identity system. This piece is exemplary of the work I have done to create the system for the College of Agriculture and Life Sciences. The idea of a fill-in-the-blank campaign has a lot of mileage — not only can this be used with a more generic over-arching theme, as shown here, but event-related media can utilize this same campaign with more specific wording in the blank.