A small business owner approached me about redesigning her logo for her company, which makes healthy allergy-free energy snacks for athletes. Her original logo was an orange, but it was not indicative of what the company made. I created a bite-sized piece and added some leaves to indicate the health factor. The idea was that the logo should not look like something that exists, like her original orange logo. The client only requested one logo, but I gave her a suite of logos with horizontal, vertical, and small application versions, as well as one, two, and full-color options.